…I said Persona, not Patronus 😀 I wonder if JK Rowling used the definition of Persona to create the word Patronus. I believe that they are both one and the same thing. So lets investigate the definitions… Definition of persona (Merriam Webster online dictionary) plural personae play pər-ˈsō-(ˌ)nē, -ˌnī or personas: a character assumed by an […]
Every $1 that is spent on marketing campaigns is a $1 lost unless you work on getting results. Never sit back and assume that your post on Facebook will generate thousands of dollars of business. The fact is – it won’t! If you follow the rules and you are proactive, you should see $5 in […]
When your morals, and that displayed at your place of employment differ significantly you may find yourself in a dilemma that will make you look at things a little differently! I have always, gone with my gut when choosing my clients for the most part. Even if I am desperately needing a new project, if […]
20 years of working at home has its pros and cons! I have spent the last 20 years working from home. It has been an interesting journey of which I am finally beginning to understand. Having a home office was a great alternative to lots of challenges. These included dragging myself into the shower each […]
Gone are the days, when marketing materials included just a brochure/flyer and business card….and maybe some advertising in the most relevant magazine or newspaper. The game that we all play has now got way more players and closing the sale is harder than ever before. Do not be disheartened though. We are all unique and […]