Learn how social media marketing can transform your small business growth in our blog 'The Role of Social Media Marketing in Boosting Small Business Growth'.
…I said Persona, not Patronus 😀 I wonder if JK Rowling used the definition of Persona to create the word Patronus. I believe that they are both one and the same thing. So lets investigate the definitions… Definition of persona (Merriam Webster online dictionary) plural personae play pər-ˈsō-(ˌ)nē, -ˌnī or personas: a character assumed by an […]
Every $1 that is spent on marketing campaigns is a $1 lost unless you work on getting results. Never sit back and assume that your post on Facebook will generate thousands of dollars of business. The fact is – it won’t! If you follow the rules and you are proactive, you should see $5 in […]
Gone are the days, when marketing materials included just a brochure/flyer and business card….and maybe some advertising in the most relevant magazine or newspaper. The game that we all play has now got way more players and closing the sale is harder than ever before. Do not be disheartened though. We are all unique and […]
This task is actually tougher than it seems…for some small businesses it may be very simple. However understanding who your customer is a big step in understanding how your marketing will work. The technical phrase that is used to describe customer classifications is “Personas”. You may just have 3 or 4 customer personas, you may […]
For those of you that have read the “SEO Tips of the Day” and the “Reviewing your Website Tips of the Day” may see some duplication here….HINT – if you see duplication in tips, it doubles, triples the importance of that item…so give the tip/job special attention. So now we are moving onto discussing and […]
Getting clued up and putting together your digital strategy. All this time we have been discussing search engine optimization and reviews of your website…you have been learning about how you can promote your website and make sure that you get the best possible results and return on investment of your marketing dollars. The next step is […]
When you reviewed your website yesterday for “call to actions” and easily visible options for potential customers to interact with you, did you notice if your site is looking a little old? When I say old, does it look like it was created a couple of years ago, some of the information is not relevant […]