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Parallex & Infinite Scrolling – Pros and Cos

Knowledgeable and experienced web developers and web designers are always reviewing new and useful techniques to utilize in their designs.  Today is the second day of eleven where we will touch on different topics of discussion when interviewing for a new web designer or web development company: Parallax Scrolling:  This scrolling effect is getting popular among […]
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Backlinks, Follow & NoFollow Links

To follow or not to follow? That is the question!

It is really important to understand the difference between follow and nofollow links if you are looking to maximize your digital performance.  They should be a major part of your SEO strategy.  So, the big question really is “To follow or not to follow? That is the question!” What are Follow Links? Follow links are […]
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Why is it that most small business owners do not research the difference between 100% custom, and template based websites?

Just saw a question on Alignable about web design and small businesses, and thought I would post the question here and my response. Let me know what you think: https://www.alignable.com/…/why-is-it-that-most-small… Why is it that most small business owners do not research the difference between 100% custom, and template based websites? 1. Small businesses run on […]
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So…you now know who your potential customer is – now find their pain!!!

Gone are the days, when marketing materials included just a brochure/flyer and business card….and maybe some advertising in the most relevant magazine or newspaper.   The game that we all play has now got way more players and closing the sale is harder than ever before. Do not be disheartened though.  We are all unique and […]
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Figure out exactly who your customer is and who your customer is not!

This task is actually tougher than it seems…for some small businesses it may be very simple.  However understanding who your customer is a big step in understanding how your marketing will work. The technical phrase that is used to describe customer classifications is “Personas”.  You may just have 3 or 4 customer personas, you may […]
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Day One – Your Digital Marketing Strategy

For those of you that have read the “SEO Tips of the Day” and the “Reviewing your Website Tips of the Day” may see some duplication here….HINT – if you see duplication in tips, it doubles, triples the importance of that item…so give the tip/job special attention. So now we are moving onto discussing and […]
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Getting up to speed on your digital strategy

Getting clued up and putting together your digital strategy. All this time we have been discussing search engine optimization and reviews of your website…you have been learning about how you can promote your website and make sure that you get the best possible results and return on investment of your marketing dollars. The next step is […]
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